grid systems principles of organizing type

#Grid systems principles of organizing type full#

She is the author of 'expressive typography, word as image,' van nostrand reinhold, 1990, 'geometry of design, studies in proportion and composition,' princeton architectural press, 2001, 'grid systems, principles of organizing type,' princeton architectural press, 2004, 'typographic systems,' princeton architectural press, 2006, “line icons” ebook, at, “paper food” ebook, at. Kimberly elam is the chair of the graphic + interactive communication department at the ringling school of art and design, sarasota, florida. Table of contents spread for the new urban landscape

#Grid systems principles of organizing type full#

any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and insightful analysis. it suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. filled with extensive research and more than 100 informative examples from the bauhaus to nike ads, grid systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition.

however, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions.